Disscussion Questions on Chapter 3

Question 2:

Gladwell states that what makes a message memorable is it's stickiness factor, the ablility for the message to stick in your mind. Part of this is the repetition of the message and the impact that it had on you. Even if you don't like the message, if you still remember it than the advertisers have done their job by getting it to stick in your mind. We think that the cliche "even bad publicity is good publicity" is true because even if the commercial annoys you, you'll still remember them. For instance, the freecreditreport.com commercials. They stick in your head because of the catchy songs.

Question 4:

We believe that tv is stickier than books. Many kids would rather watch an animated cartoon rather than read something. It's good for young children because for those that can't read the message is still getting across because they can watch it. Also, a lot of low income families do not have books lying around their houses for kids to read. Tv is one of the main ways for these kids to learn.